1/2/2024 0 Comments Amber valletta 90sI think intuitively, he knew that it would be a cool, modern approach to design.ĮLLE: When did your ecological consciousness awaken? What were the triggering factors?ĪV: I grew up in Oklahoma (US), and I spent most of my childhood outside in nature. Karl was always aware of what was happening in and out of the fashion business. He knew enough about what was going on in the world. Though he didn’t know a lot about the specifics of sustainability, his mind was open. I said: absolutely! I have a long history and legacy with Karl.ĮLLE: Was it hard to convince Karl and talk to him back then about eco-consciousness?ĪV: Karl was an innovator. Right before COVID, he asked me if I’d like to come back to this collaboration. However, Pier and I stayed in contact and developed a friendship. Unfortunately, the collaboration didn’t happen at that time despite everyone’s enthusiasm. They were willing to make it work, but ultimately, we weren’t really set up to produce clothing yet. He was enthusiastic and connected me to Pier Paolo (Righi), the CEO of KARL LAGERFELD. I pitched him my idea of a sustainable collection. But first, coffee.ĮLLE: How did this sustainable accessory capsule collection K/Kushion for Karl Lagerfeld come about?Īmber Valletta (AV): When I had my own business called Master & Muse, in partnership with, I wanted to do collaborations and thought Karl would have been the perfect person to start with. Calm and focused, Amber is all about pragmatism: changing the way we interact on the planet is just a daily, simple task. Yes, she’s been advocating for the planet for years now, but no, she’s not going to stop-even if things finally seem to change, and the industry seems to be able to hear. No makeup, coffee in hand and determination all over her, Amber Valletta smiles as she repeats again and again why she thinks fashion should change its ways and take the big leap to eco-sustainability. Of course, she looks glowing and perfectly natural even in the dullest light of a laptop cam.
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